Today’s businesses are increasingly using video to share all types of internal and external information. For organizations of virtually all sizes, video is fast becoming the preferred medium for delivering employee training, live streamed events, product demonstrations, executive communications, and financial reports, to name just a few examples.
But as more and more companies are taking advantage of producing videos that support the business, many still don’t have a good system for hosting and sharing these videos for secure, on-demand viewing.
YouTube and Vimeo are often the first video platforms that professionals look to for hosting and sharing video content. And there are certainly a few reasons why YouTube or Vimeo could be a reasonable place to start:
- They’re free.
- Employees are already accustomed to going to these sites for video content.
- You don’t have to worry about hosting and streaming videos on your own IT networks.
- They’re perfect for getting your public-facing videos in front of more people.
Free video platforms, however, are far from ideal for hosting the vast majority of work-related video content most employees are sharing. After all, you wouldn’t trust YouTube to keep a video that held your personal credit card information — likewise, it is unwise to upload anything to a public video sharing site which may contain confidential or proprietary information that you don’t want seeping out to the general public.
Vimeo on the other hand, isn’t as strict and won’t disable your content. If you choose Vimeo, be aware that it technically is stealing if you don’t own the rights to any media in your video. It is imperative to use good judgement when sharing your work. Vimeo vs YouTube comparison. Vimeo focuses on delivering high quality HD content in a clutter-free and ad-free experience; the Vimeo community has many professionals in it. YouTube, the video giant of contemporary Internet culture, is more of a free-for-all space that offers content s. YouTube- Which is better for your website? Vimeo’s smaller audience, means less competition, which means that when a visitor searches for a particular term that matches your videos description, you’re more likely to be found and watched. On the flip side, if you’re highest priority is reaching the largest audience out there, then YouTube is your answer.
If you are a blogger or small business who want to use videos to build a subscriber base and reach a much larger audience, then YouTube will be better for your goals. If you are making a website with membership options or selling courses, then you need more privacy and a top-notch viewing experience. That’s when Vimeo is a better choice.
Employee training videos, for example, probably shouldn’t be hosted and shared on YouTube, even privately.
When “Private” Isn’t Secure Enough
A quick search of YouTube for “internal meeting” returns a remarkable 883,000 results. Even if we assume that 95% of those are fairly benign, that would still leave some 44,000 videos that likely weren’t intended to be findable. One would hope that nothing confidential from your own company has been shared publicly, but the very real possibility should give every business pause.
Related Reading: How To Securely Share Zoom Meeting Recordings >
Both YouTube and Vimeo have privacy settings that can help minimize the chances of the wrong people gaining access to your internal videos. But for most businesses, hosting internal-facing videos on YouTube or Vimeo privately simply isn’t secure enough — both can open your company to the potential risk of confidential information getting into the wrong hands.
“Undiscoverable” is all-too discoverable
Let’s say for example, you upload recordings of your daily scrum meetings to Vimeo and make them undiscoverable (so they won’t show up publicly in search). This setting lets you share a link to the video with people within your organization. If that link were to be inadvertently shared with someone outside of your company, though, that sensitive content would be easily accessible. Time and again, “undiscoverable” videos are accidentally shared due to simple oversight — one might be included in a long email chain that sees new recipients added along the way, or mistakenly pasted into a social network post.
Password protection and viewer permissioning create new problems
Nvidia mac drivers for mojave. You could, alternatively, make your video only visible to certain people by adding their email addresses within the privacy settings on YouTube (or set up password-protected access in Vimeo, since you can’t password protect YouTube videos), but doing so could make that video content difficult to share with more than just a few people in your company. It also opens up a different version of the same problem: anyone who wants to access private company videos on YouTube or Vimeo would then need to be given permission to view, and those permissions can just as easily be accidentally shared. When well executed, this strategy is more secure than simply providing an “undiscoverable” link, but it still doesn’t scale easily for larger teams or companies.
Both of these free video hosting sites require that you give them royalty-free license and right to copy when you upload your videos. This means that, legally, you do not have complete control over the video content your store on these sites. Generally, videos marked private will remain private, but the terms of service may make your business legally vulnerable or non-compliant with regulations depending on your industry.
You can read the full YouTube terms of service here, and the Vimeo terms of service here.
Other Reasons Not To Host and Share Business Videos on YouTube or Vimeo
Privacy concerns aside, there are other reasons free online video hosting and sharing platforms may not be the best solution for business videos — both public-facing and internal videos.
- YouTube is full of advertising. Whether someone is watching a video on YouTube or in an embedded player on one of your sites, they will most likely see a pre-roll ad or other promotional video content through YouTube that can distract from video training, executive communications, and other corporate videos.
- They both lack options for branding and customization. Both YouTube and Vimeo only give you limited options for branding and customizing your video channels and players. This can impact the viewer’s experience, particularly if they feel like they’ve left your company sites.
- Their video analytics don’t tell you enough. YouTube does offer video analytics, but it lacks user-level data that isn’t anonymous and it doesn’t provide enough data about engagement.
- They lack customer support. Vimeo does offer support with their paid packages, which can be helpful for teams that lack video expertise. Good luck getting a response from anyone at YouTube, though.
So if YouTube and Vimeo aren’t the best video hosting and sharing platforms for businesses, what is?
There’s A Better Video Hosting Alternative To YouTube And Vimeo for Businesses
Enterprise video platforms (sometimes called “Corporate YouTubes”) were designed to support organizations that want to use video to improve learning, communications, and more, by offering a secure enterprise-focused alternative to consumer-facing platforms like YouTube or Vimeo.
What is an enterprise video platform?
An enterprise video platform enables professionals to record, manage, stream, and share both internal and external corporate videos. Enterprise video platforms include features to help create, edit and caption robust video presentations and video messages. They also include a searchable video content management system (video CMS) that makes video content easier for the right people to find and play on-demand. A video platform can be hosted securely in the cloud online, or on-premises.
Vimeo Vs. Youtube Which Is Better For Your Website Reviews
Why is an enterprise video platform better for hosting and sharing videos at work?
There are a number of reasons an enterprise video platform is often the best solution for businesses looking to host and share internal on-demand videos. Of course, not all video platforms have the same abilities. Panopto is one of the industry’s leading video platforms, designed to give your business a private video hosting and sharing solution that’s as easy for employees to use as YouTube or Vimeo. And here’s why Panopto’s video platform, specifically, is one of the best solutions for hosting and sharing corporate videos:
It’s more secure. With a video platform, you are in control of your video content. Make videos public or private, individually or at the folder level for easier management. Private videos in Panopto require a viewers to login, keeping your videos secure and making it easy to manage viewing permissions.
It integrates with your existing business systems. Panopto’s video platform can integratewith single sign-on (SSO) ID management solutions like Google Apps, oAuth, and Active Directory, so your employees can log in to view videos with the same credentials they already use at work. Panopto also extends the video capabilities of the systems you currently use for learning and communicating, such as your LMS, Zoom, Webex Meetings, Slack, and other UC solutions.
It makes video content easier to find. Panopto’s innovative Smart Search technology takes video search to the next level. In Panopto, you can search not only the names of your videos, but also find any word spoken or shown on the screen inside the video.
Related Reading: Comparing the Best Online Video Platforms of 2020
It’s easy to live stream. Panopto’s video platform features one-click webcasting, which means anyone who can record a video can also stream it live, publicly or privately with no limits on viewers. Panopto also records the live stream automatically, making it instantly available for on-demand viewing after the webcast ends.
It has better video analytics. Unlike free video hosting platforms, enterprise video platforms include detailed video analytics and reporting that can tell you who watched what video and even when they stopped watching. Not only can better video analytics show you what content is working and what isn’t, it can help you hold employees, teams, and your entire organization accountable for compliance, self-guided learning, onboarding, and more.
It can match your brand. Brand your video portal and customize your platform’s video players so viewers know every video watched is yours. No matter where they watch, they feel like they never left your company sites. Add your logo, choose your colors and even your fonts. With Panopto, you can create the look you want in 60-seconds or less.
It includes customer support. Panopto gives you 24/7 customer support, connecting you with real engineers who can help you figure out a complex AV setup, consult on the best equipment you’ll need, and assist with just about anything else.
Request a Demo of Panopto
Contact our team to request a personalized demonstration, before you take Panopto Enterprise for a test drive.
Vimeo is used by filmmakers, videographers, and other serious professionals from fields that focus on film- and video-making. Creative professionals stand to have an advantage on Vimeo because of peer-feedback and engagement with professionals from their own field.
YouTube is a convenient way for absolutely anyone to upload quick videos of everything from tutoring to home videos to music performances. Although the user base is much more amateurish, YouTube comes with the advantage of having a much larger viewership. YouTube has a reputation for lower quality videos and a higher percentage of videos that are unprofessional or pointless.
The video below highlights the differences between these two sites:
The overall appearance of a Vimeo channel is designed to have the feel of a professional portfolio. YouTube has a more cluttered and distracting layout and is less geared toward displaying professional productions. The YouTube channel page does offer some customization options, like banners of varying sizes for different types of screens (desktop/mobile). As there is no time limit on the length of a video, the site is particularly attractive to filmmakers and fans.
Video Playback Quality
Both Vimeo and YouTube support video files uploaded in the following formats: MPEG, MOV, WMV, MP4, AVI, MKV, MOD, RA, RAM, ASF, Ogg, 3GP, and QT.
Vimeo supports a few additional formats that YouTube does not: 3G2, DIVX, and DV. Conversely, YouTube supports uploading FLV and WebM videos but these formats are not supported by Vimeo.
HD Support on YouTube vs Vimeo
Vimeo supports up to full 1080p HD video, and users can set the default viewing of their videos to HD. Vimeo’s bit rate is variable, with a maximum of 5 mb/s. Audio bit rates on Vimeo are up to 320 kbps while YouTube uses 192kbps for its audio playback.
YouTube goes further than 1080p HD for video quality; in 2010 YouTube announced support for 4K video, also known as Ultra HD or UHD, with typical resolution of 3840 × 2160 pixels. Bit rates of up to 5.9 mb/s are possible with 1080p MP4 files, and users can change their settings to play HD whenever they enter fullscreen video that supports it. In December 2014, Vimeo announced support for 4K downloads — Vimeo PRO members and Vimeo On Demand (VOD) sellers can now choose to allow users to download 4K video files. Support for 4K streaming is still unavailable on Vimeo.
While videos can be uploaded in HD, they are not played at that setting by default, and many users do not bother with switching their settings. Moreover, YouTube starts with a lower bit rate, which results in the video playing faster (especially on slower connections) but because of the nature of the video, it looks pixelated at low bit rates. The effect this has on video playback quality is best illustrated by an example: watch the same video on YouTube and on Vimeo to compare the playback quality, especially in the first 7 seconds of the video. (Note: Logged in users who have opted to use special settings may not notice a clear difference.)
Youtube began supporting 360° spherical videos in March 2017. Two years later, Vimeo announced their support for 360-degree videos in March 2017. While Youtube supports live streaming for 360° videos, Vimeo currently does not.
Both platforms let viewers watch 360° videos on their apps and on the web. YouTube also supports a more immersive experience using Cardboard VR, Google Daydream, Samsung's Gear VR, Oculus Rift and HTC Vive, and the Zeiss VR One. Vimeo currently supports all of those platforms except the Oculus Rift and HTC Vive.
Pricing and Limits
Vimeo has a 3-tier pricing scheme:
- Vimeo Basic users pay no fee and are limited to uploading 1 HD video and 500MB of content per week (and at reduced upload speeds), but can still upload 10 standard definition (SD) videos per day. Videos cannot be embedded in HD. Banner ads will appear on their videos.
- Vimeo Plus users pay $9.95/month and can upload 5GB of HD videos per week, up to 260GB per year, and are also able to embed their videos in HD. Their videos are played back free of ads. Plus users have more channel customizations options than Basic users, but cannot add specific branding.
- Vimeo PRO costs $199/year. PRO users can upload 20GB of HD video per week, up to 1000GB per year, and receive faster upload times and banner ad-free playback of their videos. Their videos can also be embedded in HD. Videos are played back ad-free, and there are no banner ads on the page. Users can also create unlimited groups, channels, and albums, and have the option for the Vimeo On Demand distribution service, which offers a 90/10 revenue split. PRO users have advanced customization options for their channel and can add their own branding, and get unlimited HD plays on any device.
YouTube is free, and has no structured pricing plan. Videos are limited to 15 minutes in length for most users, and there is no limit to the amount of videos that may be uploaded or viewed.
Vimeo allows users a greater variety of ways to create revenue from their content. Vimeo On Demand (for PRO users only) allows users to sell their videos directly to viewers, keeping 90% of the profits. On demand videos can be viewed on mobile devices and full HD TVs. Another way is the Tip Jar (for PRO and Plus users) that lets viewers leave tips for videos they like or appreciate. The third option (available to all users) is to license their videos through Getty Images for stock content, although this depends on Getty selecting any video for inclusion to the program. Vimeo also recently launched the Brand Creator Fund, which pairs filmmakers with brands to create promotional content on the site. It’s a new potential source of funding for filmmakers using the site, but the odds are low of being selected for the program.
YouTube's monetization program allows video uploaders to receive 55% of the revenue generated from advertisements shown with their content, but it usually requires millions of views on a video for the ad revenue to become anything substantial. Another avenue is to create a paid YouTube channel, where users must pay a monthly or yearly subscription fee to view content. A free channel can be converted to a paid channel only once it reaches 10,000 subscribers. Some content creators who have shown a repeated ability to generate large audiences for their videos are being offered product placement and brand promotion deals (funding of which is entirely independent from Google/YouTube). Devin Graham's YouTube channel, devinsupertram is a good example of this new sort of advertising.
The Vimeo website appearance is clean and free of banner ads. There are also fewer in-video pop up ads. This makes for a much less distracting experience for the viewer. Also, Vimeo’s database of movies contains a relatively low amount of commercial videos that promote a product, service, or brand, as only PRO level users are allowed to upload commercial content.
Watching a video on YouTube entails viewing ads before, during, and after the video. Sponsored messages often appear before a video starts, pop up ads appear during playback, and related content videos are suggested after the video ends. While this can be an annoying process for viewers, it also makes YouTube very appealing for advertisers or individuals looking to promote their content. One disadvantage is that similar videos, often from an advertiser’s competition, will be suggested to viewers. Users can opt out of ads by going into their channel settings and selecting the option.
Privacy options on YouTube vs Vimeo
Vimeo offers password protection to videos, so they can be shared with friends before setting them as public. This is different from creating a private video on YouTube in that one doesn't need to be logged into the account to view it. You just forward the video to a recipient along with the password to type in. Another special Vimeo feature allows users to protect their content — Vimeo Plus and PRO users are able to restrict which domain names (if any) can embed their videos. With YouTube you can only control whether or not the video can be embedded; you cannot control which specific websites are allowed to embed your videos.
YouTube also has a way of making videos private by allowing access to specific Google users. Which means one has to log in to their G+ account to watch the video. Alternatively, users can send a link to an 'unlisted' video, and anyone with the link will be able to see the video. This action, however cannot be undone, i.e. once a video is shared, you cannot deny access to some users without removing the video itself.
Apps and Sharing
Vimeo has an official iOS and Android app, which allows users to manage their videos, search and view the entire Vimeo library, and to share videos via social networks. Vimeo has built in sharing options for Facebook, Pinterest, Tumblr, Google+, Twitter, Reddit, and provides a link to embed. Plus and PRO users can embed their content in HD and have the option of setting the playback default quality to HD. One of Vimeo’s standout features is Dropbox integration, allowing automated uploads from Dropbox to Vimeo.
YouTube also has official iOS and Android apps that offer functions similar to those of the Vimeo apps. The YouTube app also allows users to perform voice searches for videos. YouTube videos have built in sharing options with all of the sites Vimeo offers, plus LinkedIn, Blogger, and some international sites, as well as embed links. Youtube’s massive popularity and fast playback has made it the go-to platform for uploading videos through other applications (like iPhoto, F-spot, iOS photo gallery, Android camera apps) or embedding videos on websites.
Vimeo Vs Youtube Pros And Cons
Vimeo has nearly 20 million members and receives 100 million unique visitors each month. And although Vimeo’s viewership is dwarfed by YouTube’s numbers, the site attracts the elite and a niche crowd that appreciates the higher quality videos and cleaner layout, such as indie film makers and extreme sports videos. Vimeo Plus and PRO accounts offer advanced analytics tools that are highly praised by users. This video gives a glimpse of Vimeo analytics offer:
YouTube is by far the most popular video hosting site in the world, receiving more than 1 billion unique visitors every month. In fact, it even functions as the world’s second most popular search engine. The fact that almost 100 hours of video are uploaded every hour means that there is a lot of content competing for views. YouTube also offers in-depth analytics for its users, as shown in the video below: