There’s no time like the present to embrace mobile commerce. Sales from mobile represent 30% of all US e-commerce and are continuing to grow fast as more and more customers reach for their phones to pay. Despite this growth, checkout rates on the mobile web remain stubbornly low — just one-third of desktop rates according to Adobe Digital Insights. Turns out that when customers are forced to enter tedious payment and shipping information on small phone screens, conversion rates plummet. This poor user experience leads customers to abandon transactions, causing platforms to lose revenue each and every day.
We worked to address this pressing challenge a few months ago by adding support for Apple Pay on the Web to simplify checkout experiences on mobile. Today, we’re excited to add support for a second payment method — Google’s Android Pay on the WebAffinity designer dmg. — to help you move even more customers through checkout faster.
Both services are available for no additional cost to WePay platform customers with an existing custom checkout integration.
With Apple Pay on the Web, payers can checkout using Safari on their supported iPhone, iPad or Mac by simply tapping the Apple Pay button and scanning their fingerprint.
For Android Pay on the Web, payers simply select the Android Pay option when checking out on Chrome browsers, completing the transaction with just a single touch. Android users also have the option of paying directly with a credit card in the same streamlined fashion. Android Pay on the Web is built on top of PaymentRequest, a new industry standard API meant to simplify checkout forms. In addition to Android Pay, PaymentRequest supports other payment types including credit cards stored on the browser. Regardless of payment method chosen, customers simply confirm their details and pay. Gone are are the days of having to manually enter payment and shipping details at checkout. PaymentRequest is available on Chrome 53+ on Android mobile devices.
Faster Checkout With Apple Pay And Android Payroll
The accelerated checkout system from Shop Pay ensures that your customers can process payments faster, which means that you end up with more repeated purchases. All the customer needs to do to access Shopify Payments, is enter their email address.
Simply put your iPhone, iPad, or Apple Watch within an inch or so of a compatible payment terminal (look for an Apple Pay or contactless payment logo), put your finger on the Home button to use Touch ID (or double-press the iPhone X’s side button and authenticate via Face ID, or double-press the Apple Watch’s side button), and you’re done. Google Pay, like Apple Pay, uses NFC to connect to a register. Paying for stuff with your phone may be novel, but Google Pay can do so much more. With it, you can use your phone to get money out. In my opinion, Apple Pay is arguably faster and easier than swiping a credit or debit card. At checkout, you simply tap your iPhone 6 on the credit card terminal with your thumb on the button. The iPhone automatically launches Apple Pay (with your default card) and makes the payment.
With Apple Pay and Android Pay, your customers can speed through checkout without compromising security. Actual card numbers are never stored or sent during a transaction. Instead, virtual account numbers are used to represent payer account information, which keeps card details safe and secure.
Ready to support Apple Pay on the Web and Android Pay on the Web? Learn more here or reach out to your account manager to get started. We’d love to hear from you!
Although Apple Pay currently has more monthly users than Samsung Pay and Android Pay combined, an analyst cited in a recent report by Bloomberg claims that Samsung Pay is growing faster than Apple Pay. But it’s not just Samsung Pay that’s growing quickly. Both Samsung Pay and Android Pay have the same number of monthly active users – five million each – and both came out at the same time.
The reason Apple Pay has the bigger subscriber base is because Apple Pay has a year-long head start on its Android and Samsung equivalents, launching in October 2014. Both Samsung Pay and Android Pay arrived in September 2015.Bloomberg
But Apple Pay still only has 12 million monthly active users compared to the five million subscribers each for Samsung Pay and Android Pay. We can’t say if Android Pay’s current growth curve is faster than Apple Pay’s as we haven’t seen recent adoption rate figures, but it seems likely.
We can't say if Android Pay's current growth curve is faster than Apple Pay's, but it seems likely.
Samsung Pay’s rapid growth is perhaps not too surprising, considering it works with both newer NFC payment terminals as well as the older magnetic stripe terminals (called MST). Both Apple Pay and Android Pay only work on NFC-equipped payment terminals. Having said that, the fact that Android Pay has the same number of users as Samsung Pay is an noteworthy achievement.
Faster Checkout With Apple Pay And Android Payments
Of course, device penetration is a contributing factor for Apple Pay’s growth, with the U.S. being Apple’s typical stronghold. But Samsung is tackling touchless payments in North America head-on, having just signed up Wells Fargo to the service today, making Samsung Pay compatible with 70 banks and credit unions covering 70% of the U.S. credit and debit card market. Canada has also been added to the North American roadmap.
Samsung Pay will also launch in China this month, with Australia, Brazil, Spain, Singapore and the United Kingdom scheduled for later this year. Samsung Pay may only be available on the new Galaxy S7 and S7 Edge and last year’s Galaxy S6, S6 Edge, S6 Edge+, Galaxy Note 5, Galaxy A7 and A5, but as more new device come out supporting Samsung Pay, you can expect the number of subscribers to soar.[related_videos title=”SAMSUNG PAY DEVICES:” align=”center” type=”custom” videos=”675238,638334,637995,595809″]
Faster Checkout With Apple Pay And Android Payment
The same can be said of Apple Pay and Android Pay generally too. As more and more devices and institutions support touchless payments and the concept becomes more natural, usage rates will explode, not only in terms of monthly users but also the frequency with which touchless payments are made. If you’ve never paid for anything with your phone before, 2016 might just be the year you do.
Faster Checkout With Apple Pay And Android Pay Online
Have you used any of these services yet? Let us know your thoughts on them below.