5 Steps To Creating An Engaging, Highconversion Website

Jun 29, 2018 But make it relevant to current events, pop culture, and our daily lives. This will keep your audience hooked and help them engage with your content. This type of strategy can also help stimulate discussions in the comments section of your content. As a result, people will keep coming back to your website to check in on the discussion. Step 4 – Make your content engaging It’s essential to remember that when it comes to creating engaging content and marketing it, this is not just restricted to ‘written content’. It could also include images, videos, infographics, audio, testimonials, client case studies, and even downloadable assets such as eBooks and reports. 5 tips for creating engaging content 4 August, 2014 No matter how funky your website, how glittery your graphics or how clever your coding, ultimately what makes the difference is how engaging your content is. Jan 21, 2015 10 Ways to Spice up Your Website and Make it More Engaging 10 Ways to Increase Engagement on Your Website No matter how great and useful your products or services are, poorly designed and boring website that does not engage your visitors will simply fail to attract and maintain their attention and convert them into customers.

  1. 5 Steps To Creating An Engaging Highconversion Website Marketing
  2. 5 Steps To Creating An Engaging High Conversion Website Article

One of the hardest things I have started for my business is creating engaging video content. It has been a bumpy journey to say the least, and I have learned a lot in the short time I have been involved in this space. I share with you some great tips on why you should begin – NOW!

5 Ways to Make Your Website More Engaging - If visitors aren't “engaging” on your website, you simply won't generate sales or leads - here's where to start.

Engaging Video Content

Actually, the hard bit was creating online content in general. It began in my world in 2007 with my first comment on a forum, although online forums were already active for donkeys years. Do you remember the first time you ever put yourself online? In 2008 I wrote my first blog post, and procrastinated about putting my writings / articles online for all to see (and potentially criticise.) I then moved on to recording audio. That was even harder than exposing the written word – so much more to be criticised for. Then I got over myself!

Video was the hardest, and I believe for similar reasons for most – looking at oneself in action is very hard initially. The ONLY way past this is to do many videos and look at yourself until you get over your own inhibitions. There are great tips online for looking good on camera.

Barriers to creating video

Equipment is too expensive – An iPod or smart phone can take adequate video and audio footage for your initial (or on the move) needs. Some basic rules and knowledge will help you improve your stance and steady footage

Technology is too advanced – Point and shoot anyone? Check out Mr. Bean’s video style from the movie Br Bean’s holiday:


It takes too much time – If you learn off by heart, your intro and ending, it will be easier to shoot the actual content of your video. I have created a standard intro and ending for each of my training videos here

Videos must be of top professional quality – I have huge admiration for anyone that simply turns on the camera, hits one take, and publishes! So what if the lighting isn’t perfect, or there’s background noise, or it’s not edited within an inch of its life. Eoin McCabe does this on most of his video posts, and it makes me smile, every time J

No-one will want to watch me on camera – Back to basics! People buy your products or services, right? How do you think they will receive a “how-to” video of one of your products or a “testimonial” of your services? Viral videos become viral for a reason – they connect emotionally and provoke people to share. I remember 6 years ago a young Irish red-head posted a video of herself dancing in her garden, this video is now at nearly 6 million views:



Sophie Merry became the face (or dancer) of French Etam the following year.

5 Steps To Creating An Engaging Highconversion Website Marketing

TOP 10 Tips to get video-casting and create engaging video for your website or blog

# 1. Start with a test (quality & length)

Video is easy to create, starting with basic equipment. Record yourself for 1 minute talking about something (anything) you are passionate about. Remember, video is easy to consume, and is more interactive than text, as more of the senses are being stimulated.

# 2. Watch yourself


We are always amazed at how different we look, when watching ourselves on video (similarly with voice recordings). It’s never like what we see when we look in a mirror. We are looking at ourselves for a long time, with our own perception of how we look. Watch your test video and get comfortable with the fact that what you see now is what others see always. They like it, so it’s time you did too!

# 3. Practice breathing and posture

Exaggerate expressions, tone and volume slightly and watch out for body language. Practice how you look with your “default” face (the way a person’s face naturally falls), and make efforts to lighten or lift your basic expression. There is always an element of acting while in front of a camera, and you want your personality to shine, not your forehead.

# 4. Get comfortable making mistakes

Video can be re-recorded again and again but small mistakes show that you are human too. Exposing your human side will only prove to connect with the viewer emotionally, and that can increase conversation and engagement. You can also become a pioneer and use video to establish yourself as an expert in your field, even with a few mistakes!

# 5. Get inspired

Watch videos of others in your field and emulate what you like about them. Why are they doing video? Because video can increase web traffic. Video is a content multiplier. The stats are growing exponentially as this medium becomes increasingly important.

# 6. Be prepared

Have everything in place before you record – it will save on takes and editing (test your equipment, check the camera is recording!) Video can be used as an excellent marketing tool, not to mention the interaction it can create between you and your customer base. Keep these positive outcomes in your mind and you’ll be smiling your way all the way to the last second. Citations.

# 7. Don’t be on camera

If you think (and please seek feedback on this) you have a face for radio, you don’t HAVE to put your own face on camera. You can use your voice very effectively to narrate an animated presentation of images or even a movie.

# 8. Interviews

Put the focus on others, it shows you are sharing other people’s stories, and it can help reduce the focus away from yourself! You become the connecter, rather than the focus. And with good quality interviews, you will be remembered for doing a good job.

# 9. Research and get help

The Internet is full of quality online tips, whether about marketing, editing or presenting – get ‘googling’! Experiment and discover your strengths – perhaps you are adept at marketing your videos, and perhaps it’s more time effective to outsource the editing process. You won’t know until you work with the different elements.

# 10. Do it already!!

Another huge benefit of creating video is that you can create a blog post (transcript & screenshots) and a podcast (audio only) from a single video. You can also create video from slideshows and images with appropriate music. Talk about content multiplying!

So do ONE video today, just set up your smartphone and introduce a topic you are passionate about. Then watch it knowing this it simply the worst it can be. It does gets better, easier and faster with every new take. And you may just find that it wasn’t really as hard as you expected. Good luck!

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Why do we need a community?

The recent global pandemic forced many to work from home, and with it came the realization that full-time remote work is perhaps not as easy as it sounds. Workplace loneliness, for instance, is a problem that cannot continue to be ignored. Loneliness also appears to be connected with motivation, and can eventually have an impact on worker productivity. Studies have revealed that while many workers of all ages value a community atmosphere, it is millennials that appear to value it the most. The Future of Work Survey 2018 by Clutch shows that nearly half the employees (47 percent) value a community atmosphere. With more millennials valuing the community, it appears that the future of work is headed towards being more community-centric than ever.

Source: https://clutch.co/hr/resources/future-of-work-how-workspaces-meet-worker-needs

The WorkWell Philosophy

The WorkWell philosophy from Max Estates is based on a standard called the WELL Building Standard that focuses solely on health and wellness. It takes into account environmental health, building design, human health as well as behavioral factors. There are seven categories that are given due consideration.

  • Air
  • Water
  • Nourishment
  • Light
  • Fitness
  • Comfort
  • Mind

By putting in great effort into developing rainwater harvesting and groundwater recharging initiatives, lighting and acoustics, biophilia, wellness spaces and even nourishment initiatives such as organic vegetables and biotic food product sales, Max Towers and Max House have made the WorkWell mantra a central aspect of its planning.

A 5-Step Guide

There is no single way to achieve a vibrant community at the workspace, but a few steps can always prove to be effective.

#1 Workspace Design

Workplace architecture and design often play a surprisingly large role in how humans interact. A simple example would be the presence of a dining facility where workers come together every day.

Others include open spaces, an auditorium and even a ‘third space’ for employees to work. Considerations regarding ventilation, mobility, having green plants in the vicinity and general comfort in inhabiting these spaces are essential to set a strong foundation for collaborative relationships at the workplace.

#2 Value Human Relationships

A human-centric approach to community-building is imperative. A supportive workplace caters to the needs of the employees and strives to enhance their experiences, succeeding in creating lasting bonds between the workers. Culture managers specialize in bringing out the best in the community and providing people with the right opportunities.

#3 Events and Opportunities

This aspect is perhaps where managers can bring in the most creativity. Be it celebrating festivals or organizing workshops and conferences, meetings that allow employees to gather together help them know each other better. This helps employees feel included and valued, while also providing an avenue for networking and finding out how well they would collaborate.

#4 Look for the Right Tools


Technological tools can also be harnessed to bring people together. Message alerts regarding events and workshops and an online presence of the community members are always useful. The use of forms or polls can help managers gather feedback and suggestions from employees, which can then be used to further improve the workplace culture. For example, at Max Towers, a building App is deployed that can be used to visit meeting rooms, get alerts on events being organized by the building culture manager, order food and many other functionalities that not only aids to productivity but also drives feeling of community

#5 Focus on Wellness

Wellness is perhaps the most overlooked aspect of community-building. A gym or a pool at the workplace can provide much-needed breaks from monotony, while simultaneously helping employees to form unique bonds. The availability of wellness spaces that allow people to engage in sports or other recreational activities such as art and tours prove to be essential in helping workers to maintain fitness levels and overall health.

5 Steps To Creating An Engaging High Conversion Website Article


Creating a vibrant community in your workspace is as easy as it is imperative, and, therefore, workplaces have little excuse to ignore this any longer. Showing gratitude, having empathy and building trust can go a long way. A healthy community tends to be more productive and individuals support each other in their endeavors. Valuing human relationships can also help businesses to drive innovations and achieve better outcomes.